the visionary creative advisor

for your next big thing

Anita Stubenrauch

for your brand vision

STAND up and stand OUT. CRAFT A BOLD VISION THAT rallies hearts and minds around what fuels your soul.

for your business pivot

Pivot with purpose. align opportunities with your core values to navigate change confidently.

for your startup venture

Locate YOUR NORTH STAR. Define the VISION AND VALUES THAT establish YOUR ENDEAVOR WITH CLARITY AND PURPOSE.

for your high-stakes pitch

Command attention. Deliver pitches that resonate, persuade, and win over audiences.

for your major launch

DISRUPT FROM DAY ONE. Go to market in ways that make headlines, turn heads, and ignite curiosity.

for your big event

Create unforgettable moments. Host meaningful events that inspire, engage, and leave a lasting impact.

for your thought leadership

Be the authority. Drive your industry forward with ideas that challenge and transform.

for your spotlight moment

Own the stage. Strengthen your confidence and influence with every word you speak.

Wondering who the heck I am and what I do?

I’m happy to let CBS, ABC, & FOX do most of the talking…

Innovation and change can be exhilarating.

It can also be fraught with risk.

Wasted time and money, missed opportunities, reputational risk — the stakes are simply too high to go it alone. You've worked too hard and have too much invested to leave success to chance.

It's natural to have doubts when stepping into the unknown or reimagining what's possible. But your greatest breakthroughs lie just beyond your fears. And that’s where our partnership begins.

My creative peak at Apple is embodied in the 171 words I authored for Apple’s Credo.

Read about it on Medium.

Services

for visionary leaders and brands

  • Pivotal guidance on branding, vision, and story. Playful, powerful thought partnership. Bespoke insights, ideas, and intros.

  • Explore your personal and professional growth through powerful creative guidance and reflection. Dive into actionable insights and strategies that enrich your life and your life's work.

  • Find and define the heart and soul of your endeavor. Our Soul Work verbal branding practice is built on seven simple questions that lead to powerful revelations and declarations. The output is a Soul Starter Kit that will shift and strengthen your purpose, strategy, and culture.

  • Vision crafting, executive ghostwriting, keynote speechwriting, and dynamic content creation — all designed to resonate and inspire.

  • Deliver compelling presentations that confidently communicate your vision with our expertise in slide design, data visualization, storytelling, and conceptual modeling.

  • Set the key note at your conference or corporate event by bringing Anita in to speak on crafting culture-defining stories, putting values into action, and aligning visions with meaningful missions. Topics can be tailored to your needs.

  • Learn to confidently and consistently represent yourself and your brand across public speaking engagements, interviews, press conferences, and other media appearances.

  • Define and hone your brand’s vision, messaging, and stories, while fostering organizational culture with engaging, action-and-output-oriented Brand, Vision, and Story workshops.

consultations from $500, projects from $5K, and retainers from $10K.

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select visionary leaders and brands i’ve supported

Featured work

The blog post that launched a company.

The manifesto that won a pitch competition.

The speech that transitioned a family company to its third-generation leader.

The Apple Credo.

  • Now I see the path forward...

    “I was stuck and struggling to bring clarity and my voice to my evolving business. Now I see the path forward, and have an unshakable foundation to launch from. When I got the draft of the brand voice, it literately bought tears to my eyes. Anita pulled out my soulful essence and gave it a LOUD, BEAUTIFUL, and POWERFUL VOICE!”

    Josh Meeder, CEO — Great Things, LLC

  • Anita gets brand.

    “Anita gets brand at the soul level — and I don't say that lightly. Equally adept at story, strategy, and design, her point of view would be valuable in any setting where creativity, communication, culture, innovation, and vision are critical. Her sheer presence is a joy, too. Anita is an absolute pleasure to work with — she's as fun and collaborative as she is talented, and would be an indispensable asset to anyone lucky enough to have her on their team.”

    Musa Tariq, CMO — GoFundMe, Airbnb, Ford

  • I wish I met Anita 20 years ago.

    “Anita is among the most talented people I’ve worked with. Her off-the-cuff, 25-minute advice about my blog post was tone-perfect, high-impact, and spot-on. I’ve been a writer-in-CEO-clothing for about 20 years, and worked with dozens of agencies, writers, CMOs, and more. And all I can say is I wish I met her 20 years ago.”

    Mark Palmer, CEO — TIBCO

  • I sounded like me, but better.

    “I had a big speech at a critical transitional moment in our company. My father was retiring and I was stepping into the role of CEO. Normally, I'd wing it, but this was too important. I needed to set a vision for the future that rallied the team around my leadership. Anita blew me away. I don't know how she got me, our history, and my vision so fast. What she wrote sounded like me, but better.”

    Adam Franklin, CEO — Franklin Sports

  • Anita wrote. We won.

    “Verb was competing in a startup pitch competition. I had five minutes total to present. I spent four talking about the business, the market opportunity, and financial forecasts. I spent the last minute reading the brand manifesto Anita wrote. We won.”

    Suzi Sosa, CEO — Verb Inc.

  • God-given brilliance.

    “These words sing to my heart. I feel honored to have your hands and brain and heart and soul and spirit, just give it all you have. You brought this manifesto to life. This is God-given brilliance that you are blessed with to provide to others.”

    Candace Spears, Founder — Ambition, Honey, and Hustle

  • A rare talent.

    “It can be challenging to find exceptional creative talent with exceptional organizational and follow-through capabilities. I know that when I work with Anita, she will deliver what I asked for when I asked for it, and she will not be overly attached to what she delivers. Instead, she is attached to the best outcomes for the client, which is also pretty rare.”

    Kelsey Ramsden, CEO — MindCure Health Inc.

  • Passion and compassion.

    “I wanted to personally drop you a note to say thank you very much for all you did to assure The Credo reflected the sentiment of our Retail employees. They loved it and truly felt it fully respected and represented them. That was the ultimate goal, and you did it. Thank you so much again. I sincerely appreciate all your passion and compassion throughout. Really brilliant.”

    Angela Ahrendts, Senior Vice President of Retail — Apple Inc.

  • Anita changed my life.

    “It sounds cliche, but Anita made me believe in myself. But it's not even just believing in a thing — it's like I understand now what it is to believe. And it's not something I can forget. I talk about Anita as one of the most incredible people l've ever met. And her impact on my life is — I mean, I work with people for decades and nothing scratches it. Anita changed my life. Literally.”

    Chris Petescia, Founder — Kessel Run Ventures

  • Anita made my words more impactful.

    “I loved working with Anita! I felt like she really got what I was trying to say and found ways to make my words more impactful and memorable to other people—while ensuring that they still felt like my own.”

    Vanessa Bohns, Associate Professor — Cornell University

About

Your vision deserves a partner who creates an electric environment where you and your ideas thrive.

Anita Stubenrauch is an ex-Apple creative veteran who worked her way from retail store employee to executive speechwriter over a 13-year career, designing presentations given to Steve Jobs, authoring Apple’s Credo, and speechwriting for Angela Ahrendts, Eddy Cue, and Tim Cook along the way.

Today she’s running Cause:Effect Creative, building The Land of Make and Believe, and hosting the Hyperactive Imagination podcast.

A message from Anita

My process is equal parts logical reason, deep feeling, uncanny intuition, and wild imagination. I listen to the said and unsaid. I look for the seen and unseen. I work and play to touch the live wire at the core of the issue, idea, or identity at stake.

Then I light up the world.

Contact

Put your vision on a mission.